Tuesday, October 30, 2007

A definitive analysis of the Starbucks logo


As an example of INVERSEHALO's studious efforts to define the truth about corruption and evil, we have compiled the following past analysis...

J.E.Cirlot, "A DICTIONARY OF SYMBOLS, 1962."

- "The twin-tailed siren(a fine example of which may be seen on a capital in the apse of San Cugat monastery) can be explained psychologically as a simple amalgamation: the two legs of woman applied to the single tail of the fish giving the twin-tail of the woman-fish; but it may also be interpreted symbolically by reference to the profound significance of the Gemini. It seems to us the the twin tail is an infernal replica of the classical attitude of adoration in which both arms are raised-an attitude characteristic, for example, of the Cretan statuettes of priestesses. Given that the sea is the lower abyss and an image of the unconscious, then the twin fish-tail, pertaining to the sea, must express a duality (or conflict) within the watery deeps. Wirth maintains that the siren is quite simply a symbol of woman, and that woman is a true incarnation of the spirit of the earth, as opposed to the man, who is the son of heaven. He expresses his concept of transmigration as follows: 'Life entices the souls of those deprived of it. Why does the other world not retain once and for all those spiritual entities that aspire towards reincarnation? The daughters of men ensnare the sons of heaven with their beauty, dragging them irresistibly down. The spell thus cast is attributed to the siren whose song so captivates the listener that he falls into the ocean' (of the lower waters and of nascent forms) 'teeming with multitudinous life. The temptress owes her powers to the changing forms governed by the moon, the crescent of which shines upon her forehead.'

This definition on the sirens symbolism is also mirrored in an older text, The Bible...

Genesis ch. 6

- "And it came to pass, when men began to multiply on the face of the earth, and daughters were born unto them. That the sons of God saw the daughters of men that they were fair; and they took them wives of which they chose..."

This chapter of Genesis describes how the fallen angels of heaven took upon themselves wives and created the half-man, half-beast, NEPHILIM. It is here that we find the Lord God's distaste for the abominations of men and fallen angels, and floods the planet, condemning all the Nephilim and the wicked down to the abyss of the oceans. Strange, that the symbolism in the Starbucks logo tells us that exact detail of information, but through the eyes of cynicism and jealousy.

The idea of the siren, mermaid, or Melusine (a similar siren character)depicts to us an irrationally placed symbol for a coffee shop. The purpose of the sirens image tells us, if we are students of the Symbolic, that the general system that Starbucks really honors is one of past regrets and past inequities. It should dishonor our society, that such an image was placed in front of us, to call out to us and make us yearn for that coffee shop philosophy. A philosophy, that Starbucks produces, which is a disgrace to the endeavors of our ancient philosophic brothers.

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